WordPress is a blogging platform – it isn’t built for eCommerce – we all know that. But your eCommerce website shouldn’t live without WordPress as its right-hand man.
In this session, Will shares lessons from running million-dollar ecommerce websites and how WordPress plays an integral role in their success. You’ll learn:
- How one St. Louis business gets over 40% of their sales because of their blog
- What sorts of blog topics bring paying customers
- Real WordPress SEO strategies that get more visitors
- Conversion optimization tricks that improve your website’s revenue
- How to supplement boring product page copy with great advice
- How to turn researchers into purchasers
- Content ideas that Google loves
Plus time for Q&A
Speaker slides can be found here: http://www.slideshare.net/mobile/WillHanke/leveraging-wordpress-for-an-ecommerce-website
