Optimizing content visibility

If content is entered into a WordPress site and no one finds it, does it make an impact?”: Optimizing content visibility

I’d like to talk about how anyone tasked with creating (or even simply entering) content in a WordPress site can make it easier for people to find (in large part via search engines) and value this content. I’ll discuss identifying site and content goals, adhering to SEO content best practices and optimizing information architecture.

Speaker slides can be found here: http://www.slideshare.net/teresaalane/optimizing-content-visibility-st-louis-wordcamp